My academic interests are in the areas of film, media, cultural studies, and creative industries including: Bollywood cinema, Black British and British Asian representation, popular music, diaspora and new media, television studies, and in cultural theory and qualitative research methods as applied to popular culture and creative industries research.
My doctorate work was a combined extended qualitative interview and textual analysis of the popular cultural texts of British Bhangra music, Bollywood films, and the non-terrestrial Zee TV channel as they are used by British Asian audiences in processes of social identity formation.
I am one of the founders and co-editors of the internationally peer reviewed journal 'South Asian Popular Culture' with Routledge publishers.
I also co-founded Birmingham City University's India Group in 2017.
I am interested in the work of CIRCLE and to e-meet and network with colleagues across India, South Asia, and the diaspora for related research, arts and creative projects.