Associate Professor
Email:
vkanetka@uoguelph.ca
Website links:
Research thematic keywords:
Pricing Management, Marketing, Role of management in society, Celebrity and branding
Research region keywords:
Not specific, done research in India
XLRI, Goa Institute of Management
I have two projects, perception fairness and unfairness among customers. This project is completed and published in the Journal of Revenue and Pricing Management.